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Lattafa started in Dubai in 1980, built by Sheikh Shahid Ahmad and Shoaib Iqbal on a simple idea baked right into the brand's name: "Latif" and "Lateefa," Arabic words for kindness and pleasantness. Decades later, that philosophy of making genuinely good fragrance accessible to everyone is exactly what turned one Lattafa release into a global fragrance community obsession.

Lattafa perfume bottles with Arabian oud styling
Khamrah, the gourmand spice fragrance that went viral worldwide

Khamrah: The Fragrance Everyone's Talking About

Khamrah, launched in 2022, opens with cinnamon, nutmeg and bergamot, moves through dates and praline, and settles into vanilla, tonka bean and amberwood. It's warm, sweet, and unmistakably festive, the kind of scent that draws comparisons to far pricier niche houses, and that combination is exactly what turned it into one of the most discussed fragrances in online perfume communities anywhere. It's a genuinely good starting point if you're curious what all the noise around Arabic gourmand perfumery is about.

Yara: The Brand's Romantic Side

On the women's side, Yara takes a softer, sweeter approach, orchid and tangerine up top, a gourmand fruity heart, and a base of vanilla, musk and sandalwood. It's become one of Lattafa's most reached-for women's fragrances precisely because it doesn't demand much from the wearer, easy to put on, easy to love, built for romance rather than making a statement.

Buying Lattafa Perfumes In Kenya

House Of Essence carries the Lattafa range with nationwide delivery across Kenya, pay on delivery available in Nairobi, and M-Pesa or card payment everywhere else. Khamrah is the one to try first if you want to understand the hype, while Yara suits anyone after something softer on the women's side. Browse the collection above, or check our Afnan and Armaf ranges if you want to compare other Arabian fragrance houses.

Frequently Asked Questions

What is Lattafa's most popular perfume?
Khamrah, launched in 2022, is Lattafa's most talked about fragrance, known for its cinnamon, date and vanilla gourmand profile.
Is Khamrah a men's or women's perfume?
Khamrah is designed as a unisex fragrance, worn by both men and women.
Is Lattafa a genuine perfume brand?
Yes, Lattafa is a real, established fragrance house founded in Dubai in 1980, with its own in house perfumers and formulations.
What does Yara smell like?
Yara opens with orchid and tangerine, moves into a fruity gourmand heart, and settles into vanilla, musk and sandalwood, giving it a soft, romantic character.
Why are Lattafa perfumes so affordable?
Lattafa was built around the idea of making quality fragrance accessible, which is reflected in its pricing compared to many Western designer and niche houses.
How do I order Lattafa perfumes in Kenya?
You can order directly from this page. House Of Essence delivers nationwide, with pay on delivery available in Nairobi and M-Pesa or card payment for orders elsewhere in Kenya.