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Estée Lauder had to be clever to get her first fragrance into women's hands at all. Back in 1953, perfume was something a woman waited for a man to gift her, not something she bought herself. So when Lauder launched Youth Dew, she marketed it as a bath oil instead of a perfume, sidestepping the taboo entirely. The trick worked, and it became one of the best selling fragrances of its era, launching a perfume house that's still producing genuine classics decades later.

Estée Lauder perfume bottle styled with fresh florals
Pleasures, one of Estée Lauder's most enduring fragrances

From Youth Dew To Beautiful

Youth Dew set the tone, but Estée Lauder's catalogue grew well beyond that first bath oil disguised as perfume. White Linen, launched in 1978, took a crisp, clean floral direction that became a defining scent of its decade. Beautiful followed in 1985, a richer, more romantic floral built for big occasions, weddings and anniversaries especially, the kind of fragrance people choose specifically because the moment calls for something memorable.

Pleasures: The Modern Classic

Pleasures, launched in 1995, is arguably the brand's most enduring modern release. It opens with green notes, freesia and a touch of red berries, moves into a soft floral heart of peony, jasmine and lily of the valley, then settles into musk, cedar and sandalwood. It's built to feel like a garden after spring rain, light rather than heavy, and it's stayed a bestseller for three decades because of exactly that restraint.

Buying Estée Lauder Perfumes In Kenya

House Of Essence carries the Estée Lauder range with nationwide delivery across Kenya, pay on delivery available in Nairobi, and M-Pesa or card payment everywhere else. Pleasures is the easiest everyday starting point, while Beautiful suits special occasions better. Browse the collection above, or check our Women's Perfumes range for more options.

Frequently Asked Questions

What was Estée Lauder's first perfume?
Youth Dew, launched in 1953, was Estée Lauder's first fragrance, originally marketed as a bath oil since women at the time were expected to receive perfume as a gift rather than buy it themselves.
What is Estée Lauder's most popular perfume today?
Pleasures, launched in 1995, is one of Estée Lauder's most enduring and best selling fragrances, known for its light, fresh floral character.
What is the difference between Beautiful and Pleasures?
Beautiful is a richer, more romantic floral suited to special occasions, while Pleasures is lighter and fresher, designed for everyday wear.
Is Estée Lauder a genuine luxury perfume brand?
Yes, Estée Lauder is an established American beauty house founded in 1946, with its own fragrance line dating back to 1953.
Is Pleasures good for everyday wear?
Yes, Pleasures is one of Estée Lauder's lighter fragrances, designed to feel fresh and airy rather than heavy, which makes it well suited to daily wear.
How do I order Estée Lauder perfumes in Kenya?
You can order directly from this page. House Of Essence delivers nationwide, with pay on delivery available in Nairobi and M-Pesa or card payment for orders elsewhere in Kenya.