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Gucci started as a small leather goods shop in Florence in 1921, founded by Guccio Gucci, decades before the brand ever bottled a scent. Fragrance didn't enter the picture until 1974, and once it did, Gucci treated each release the way it treats its fashion archive, full of references, symbolism, and a willingness to be a little unconventional.

Gucci-style perfume bottle with vintage floral styling
Gucci Bloom, the first fragrance fully shaped by creative director Alessandro Michele

Gucci Bloom: A Flower Never Used Before

Gucci Bloom, launched in 2017, was the first fragrance designed entirely under Alessandro Michele's creative direction, and it shows. The composition centres on jasmine and tuberose, but the real story is the Rangoon Creeper, a flower that had never been used in perfumery before this release. It changes colour as it blooms, starting white, shifting to pink, then deepening to red, and the fragrance is built to unfold the same way, layer by layer rather than all at once.

Gucci Guilty: The Bolder Side Of The Brand

Where Bloom leans soft and garden-like, Gucci Guilty, launched in 2010, goes in the opposite direction entirely. It opens with pink pepper, bergamot and mandarin, then moves into peach, lilac and black currant, built for nights out rather than quiet afternoons. The name itself hints at the mood Gucci was going for, a little daring, a little unapologetic. Between Bloom and Guilty, the brand covers two genuinely different personalities rather than variations on the same idea.

Buying Gucci Perfumes In Kenya

House Of Essence carries the Gucci range with nationwide delivery across Kenya, pay on delivery available in Nairobi, and M-Pesa or card payment everywhere else. Bloom suits anyone after something soft and floral, while Guilty works better for evenings. Browse the collection above, or check our Women's Perfumes and Men's Perfumes ranges for more options.

Frequently Asked Questions

What is Gucci's most popular women's perfume?
Gucci Bloom, launched in 2017, is one of Gucci's most recognised fragrances, known for its jasmine, tuberose and Rangoon Creeper composition.
What makes Gucci Bloom unique?
Gucci Bloom introduced Rangoon Creeper, a flower that had never been used in perfumery before, known for changing colour from white to pink to red as it blooms.
What is the difference between Gucci Bloom and Gucci Guilty?
Bloom is a soft, garden-like white floral, while Guilty is bolder and spicier, built around pink pepper and black currant for a more daring evening character.
Is Gucci a genuine luxury perfume brand?
Yes, Gucci is an established Italian fashion house founded in 1921, with its own fragrance line dating back to 1974.
Is Gucci Bloom good for everyday wear?
Yes, Gucci Bloom is light enough for daily wear while still offering good longevity, making it suitable for both daytime and evening occasions.
How do I order Gucci perfumes in Kenya?
You can order directly from this page. House Of Essence delivers nationwide, with pay on delivery available in Nairobi and M-Pesa or card payment for orders elsewhere in Kenya.